Inner workings: Cutting-edge creativity from the Design Studio
The Colours

Creating a new automotive colour is a huge undertaking. Creating a colour for a machine as advanced as the
Aston Martin AMR21 is even more daunting. For Aston Martin’s return to the sport, the design team undertook a massive research project, studying the evolution of the company’s racing livery, as well as the history of the hues associated with racing teams since the sport’s earliest days. Chris Webb [pictured at top] is the lead designer for all Aston Martin exterior paint. He followed Aston Martin Racing Green from conception through to delivery. 

Inner workings: Cutting-edge creativity from the Design Studio

More than 70 different versions of Aston Martin Racing Green were developed before the final shade was selected - one source of inspiration was the 1962 Aston Martin DB4GT Zagato. More than 20 large parts were painted through the development process to understand how the colour would look across the sculpted form of a car body. The AMR21 uses both a light and dark shade of Aston Martin Racing Green, alongside AMR Lime. From mid-2021, Aston Martin Racing Green will also be available to order as one of the 83 paints in the core palette. 

Inner workings: Cutting-edge creativity from the Design Studio
The Kit 

Formula One™ is a high-performance environment. Every aspect of the Aston Martin Cognizant Formula One™ Team’s 2021 campaign demonstrates the marque’s extreme attention to detail. The concept that underpinned the team kit was “luxury meets technology and performance”. The challenge for Aston Martin’s design team was to
find flat fabric-based green that matched the complex and beautiful paint of the racing car itself. Mark Walton is Senior Luxury Lifestyle Designer [above] in the Aston Martin Partnerships Design team, working on all merchandise and fashion-related projects. 

Inner workings: Cutting-edge creativity from the Design Studio

Everything starts with a sketch — the quickest way of conveying ideas and the sense of dynamism, proportion and form required by the project. Then, early research images explored where subtle colour details could feature. Naturally, the latest techniques and materials were considered at every stage. 

Copious amounts of fabric were dyed to get the exact shade of green for all different material types, such as the fireproof race suit material. Hidden accent colours were a feature of early designs, while lightweight comfort with performance was the technology element. 

This story is an extract from an article featured in the AM47 issue of Aston Martin magazine, out now. If you're not already a subscriber, visit magazine.astonmartin.com/magazine-subscription so that you can read the full story. 

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