Motorsport has always represented the cutting edge of automotive technology, from powertrains to materials, telematics to display and communications. For decades now, the world’s leading racing drivers have trained on virtual set-ups, allowing teams to calibrate systems and familiarise themselves with track layouts before venturing out on to the asphalt. Curv Racing Simulators is proud to reveal the AMR-C01, its very first racing simulator, developed in close collaboration with Aston Martin.

Ahead of the Curv: Aston Martin’s debut racing simulator

The AMR-C01 is much more than a simple digital set-up: it pairs high-end software and hardware developed by Curv with a physical racing experience based on Aston Martin’s own sports cars, creating a luxury Esports experience for the home user, whether a private enthusiast or a career driver. The simulator is the first product to be borne of this new partnership with Curv Racing Simulators, a British company led by racing driver Darren Turner, an Aston Martin Works team member and simulation specialist with nearly two decades of experience on tracks both real and virtual.

Turner’s particular area of expertise is Formula 1 simulation. “The AMR-C01 is all about the love of racing,” he explains. “We’ve created a home simulator that offers incredible immersion, all from the comfort of your own home. Curv’s goal is to create sims that provide as much enjoyment in virtual reality as real racing does, especially with the growth of Esports.”

Ahead of the Curv: Aston Martin’s debut racing simulator

Marek Reichman, Aston Martin’s Executive Vice President and Chief Creative Officer, collaborated with Turner and his team on the form of the AMR-C01, utilising the same materials and technologies for both performance and aesthetic reasons. The simulator hardware is contained within a carbon fibre monocoque with exterior elements shaped at the Aston Martin Design studio at Gaydon, giving it “bodywork” that references the signature Aston Martin Racing grille and aerodynamic form. The driver sits in a sports-inspired carbon-backed seat, enveloped by a tub structure that flares out to support the wraparound screen.

Ahead of the Curv: Aston Martin’s debut racing simulator

“It was a challenge for the design team as, although the simulator isn’t a car, it is inspired by our racing cars,” says Reichman. “It has to exude the same elegance, with the same dynamic lines and balance of proportions as any Aston Martin with a racing lineage. I can picture the AMR-C01 in the most beautiful of residences as a sculptural work of art in its own right.” The driving position and race-style multi-functional steering wheel have been modelled on the Aston Martin Valkyrie.

Ahead of the Curv: Aston Martin’s debut racing simulator

The collaboration with Aston Martin Design has given Curv's digital prowess a contemporary edge. The company will build just 150 examples of this impressive piece of high technology, creating a true hypercar experience in the home. 

Aston Martin AMR-C01 by Curv Racing Simulators, from £57,500 plus tax

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