This week saw a landmark event take place in Knightsbridge, celebrating not only Aston Martin magazine's 50th issue and the release of the Aston Martin 2021-22 Yearbook, but also the launch of the cutting-edge DBX707 SUV. The exclusive party was hosted by Aston Martin in collaboration with Illustrated London News (publisher of both AM magazine and the Yearbook), at Smallbone's spectacular Luxury Pavilion / The ARX space.
In addition to the many Aston Martin customers, automotive fans, luxury brand executives and members of the press in attendance, the guest list included legendary graphic designer and Aston Martin collaborator Peter Saville in addition to a number of key personnel from the marque, such as Marek Reichman, Executive Vice President and Chief Creative Officer, and Melanie King, Marketing Manager, Global Brand Experiences.
Alongside the thrill of seeing the DBX707 - the most powerful SUV ever made by Aston Martin - up close at its first official UK debut, the event saw visuals from AM magazine's 50 issues displayed in spectacular fashion on Samsung's 'The Wall', the world's largest 8K LED TV screen.
Other highlights included bespoke Aston Martin cocktails, Louis Roederer champagne, delicious canapés and a live DJ set from Lyndsay Evans, whilst a striking floral installation from Orlando Hamilton was colour-matched to the DBX707's paintwork. The ARX space is also home to an array of inspiring artworks and installations - in particular, Brendan Murphy's 19ft spaceman sculpture got guests talking.
Speeches were given from Reichman as well as ILN's Chief Executive Lisa Barnard. Both touched on key factors that continue to influence both marque and magazine, such as innovation, agility and outstanding performance - as well as the ongoing battle to coordinate AM's recent James Bond-themed issue with 007's famously delayed cinematic release (dubbed, informally, as "No Time To Publish").
"Inspiration is something I find in everything," Reichman told the assembled guests, "whether it's art, architecture, fashion, or design. The trick is to have a mental sieve, so that as you fill up your mind with the culture that surrounds you, the most significant things can filter through and influence the work you're doing."