It’s a great pleasure to write the first in what will become a regular series of features, setting out our activities at Aston Martin and our plans for the future of this iconic company. As someone who is passionate about cars, I’m excited to engage more closely with you, our customer, as well as our wider community of enthusiasts around the world.
For more than a century, Aston Martin has been defined by peerless performance and sports cars of unparalleled beauty and refinement. My consortium members and I have invested in Aston Martin to ensure that the excellence that has defined our products will now extend to how we run our business. Our new CEO, Tobias Moers, brings with him 26 years of experience at Mercedes-AMG and is an exceptionally talented and proven automotive business leader. Tobias and I will work together to ensure that Aston Martin will now operate in a way that improves our ability to invest in our future products and technology, while continuing to serve our customers as one of the world’s greatest luxury brands.
Like many other companies, there has been no greater challenge to how we run our business than the continuing Covid-19 pandemic. Aston Martin Lagonda has a wide range of responsibilities that we take exceptionally seriously and our Covid-19 response has prioritised the health and safety of our employees, teams and partners. In return, their response has been magnificent and I thank each one of them for their hard work and dedication.
Throughout this period, we have continued to develop and refine our cars. Exclusivity and excellence have always been at the heart of our values as a luxury manufacturer and are central to our new DBX model, which is now rolling off the production line of our factory in St Athan in Wales. Our first SUV, DBX is one of our most impressive and sophisticated new models ever. We also have the new Vantage Roadster, bringing a long-awaited open-topped version of this dynamically superior sports car to the Aston Martin line-up, while DB11 and flagship DBS Superleggera continue to thrill and engage new owners around the world.
The near future will also see the introduction of our range of mid-engined cars, the descendants of the era-defining Aston Martin Valkyrie hypercar that is set for first customer deliveries in 2021. Aston Martin Valkyrie will be followed by Valhalla and, finally, we will unveil the Vanquish, our core mid-engined offering, in 2023. The Aston Martin Valkyrie was developed as a Formula One car for the road and this technology transfer will characterise every model in our mid-engined line-up.
Finally, we have been working towards Aston Martin’s return to Formula One in 2021, with our own highly competitive Aston Martin Formula One team. This is an exciting new chapter in our long association with this pinnacle of motorsport and presents us with an unrivalled platform for technical excellence and engagement with our customers and partners in many of our key markets.
Formula One presents us with a huge opportunity to engage with our customers and partners
None of the above would have been possible without the hard work and commitment of Aston Martin’s impressive leadership team. We still have much to do, but I am hugely excited about the opportunities that await us as we work to establish Aston Martin as the world’s pre-eminent luxury car brand.
I look forward to updating you on the progress we are making on this journey in the near future.
This interview is an extract from an article featured in the AM46 issue of Aston Martin magazine, out now. If you're not already a subscriber, visit magazine.astonmartin.com/magazine-subscription so that you can read the full story.